Inman | Luxury Lens | International buyers are back — and they're eyeing secondary markets

Inman | Luxury Lens | International buyers are back — and they're eyeing secondary markets

  • Inman - LILLIAN DICKERSON
  • 08/19/22

Homebuyers have faced hurdles amid a shifting housing market — prices are up, mortgage rates continue to climb and inflation is inflicting pain to the bottom line.

But not all buyers are feeling the pain equally. Despite heftier prices, luxury international buyers who have cash to spend have renewed their interest in investing in U.S. real estate, and in this gradually cooling market, they now have less competition.

And as their buying power amplifies, luxury international buyers are also expanding their horizons beyond metropolitan hubs like New York and Los Angeles to secondary markets that U.S. buyers have favored in recent years in response to the COVID-19 pandemic and rising home prices.

“I have a woman that’s coming in from Berlin,” Amanda Jhones of Coldwell Banker Warburg in New York City told Inman. “The thing about this market is, if you have cash buyers, then you’re good to go. If you have foreign buyers, you’re good to go. This is definitely a cash buyers’ market … At this point, it’s a desperate seller’s market and it’s a hungry cash buyers’ market.”

Between April 2021 and March 2022, international buyers bought $59 billion worth of U.S. residential real estate, according to the National Association of Realtors’ (NAR) 2022 Profile of International Transactions in U.S. Residential Real Estate. That figure was up 8.5 percent from the previous year, breaking free from a three-year pattern of declines in international buyer activity.

All-cash transactions made up 44 percent of international buyer activity during that period, almost twice the rate of existing-homebuyer purchases overall.

According to NAR’s report, the top five countries that international buyers came from included China, Canada, India, Mexico and Brazil.

Their top U.S. destinations were Florida, California, Texas, Arizona, New York and North Carolina.

International buyer activity seems to be varying widely by market, according to agents Inman spoke with. But in markets where they are active now, they’re ready to spend their cash, despite the U.S. dollar’s value going up recently compared to other foreign currencies.

“Now with the COVID restrictions lifted, we’re seeing a lot more traffic from, we had someone from Africa the other day … and obviously Europe, and everywhere else. So it is opening up,” Chris Cortazzo of Compass in Malibu told Inman.

Over in Los Angeles, Tomer Fridman of The Fridman Group at Compass said he’s seen an overwhelming wave of Chinese buyers in recent months.

“[There’s been] an immense, immense flood of Chinese buyers coming into the U.S., into Los Angeles,” Fridman told Inman at the end of July. “I don’t know about the rest of the U.S., but I know in Los Angeles, absolutely. Huge, huge amount.”

That flood of Chinese buyers comes in the wake of the country’s recent housing crash, which has led to a number of Chinese builder project delays, and subsequently, boycotts from buyers of new apartments in the country who are waiting for their homes to be completed.

“We have certain platforms that are gauging you know, activity in terms of eyes and clicks on our properties from China,” Fridman continued. “But I would say in the last month-and-a-half to two months, the resurgence of Chinese coming into the market is immense. The truth is, it is a global hub and it’s a huge, huge Chinese market. I’m not gonna say fully international — we’re not seeing like Italians or British, which we used to see.”

On the other hand, agents from Montecito to Encino and Manhattan to Palm Beach reported that international buyers weren’t really present for them at this point. Nancy Kogevinas of Berkshire Hathaway HomeServices in Montectio and Gary Pohrer of Douglas Elliman in Palm Beach further elaborated that their markets tends to attract more domestic high-end buyers in general, than international ones.

A recent Engel & Völkers luxury homebuyer report identified the “Eager International Buyer” as an emerging luxury buyer demographic in 2022, noting that while these buyers continue to invest in historically popular cities like New York, Chicago and Los Angeles, they’re also beginning to target secondary cities with investment potential. Phoenix, Seattle, Boise, Austin, Dallas, Bentonville and Atlanta are all up-and-coming markets for these buyers who are typically diligent about following trends and data in the U.S. real estate market. It’s unclear what is attracting international buyers to Bentonville, which might seem like an outlier on this list, but the Ozarks city was the original birthplace of Walmart, and in 2021, became member to an incentive program to attract remote workers to the lush, quaint cities of Northwest Arkansas.

International buyers’ migration to these secondary cities follows American citizens’ own pandemic-spurred migration to these markets, as remote workers’ demand for homes to shelter in drove up prices and led many to seek out refuge in what were historically viewed as more affordable and less densely populated markets. The rush to these secondary markets then led to staggering price gains, with Boise’s home values increasing by 32.8 percent in 2021, and Austin’s home values increasing by 39.2 percent over the course of that year.

Agents said they’re seeing international buyers reenter the U.S. market in greater numbers now for several reasons, but primarily because they want to establish intergenerational homes and/or put their money in a stable investment.

Fridman said the Chinese buyers he’s seeing are most often looking for large, modern, intergenerational properties where their extended family and nannies have space to live all together.

Meanwhile, Cortazzo said that with the war in Ukraine ongoing, many European buyers still see the U.S. as a secure place to store their investments for now.

“America is such a safe haven for placing money,” Cortazzo said. “I feel that people, especially with the war in Ukraine, are feeling very comfortable taking their money away. I have one European seller who’s taking his property off the market, just because with the uncertainty of Europe and all, they want to keep a residence in the United States. So I think that’s the future.”

Cortazzo echoed the findings of Engel & Völkers’ report, noting that international buyers are some of the most astute that agents will ever encounter. He then added that their moves in the market may also be a harbinger of what’s to come from similar domestic luxury buyers in the near future.

“That section of buyers [is] usually the most savvy and understands marketplaces,” Cortazzo said. “So they’re the trendsetters, and I just feel that our Malibu market is going to continue on expanding and growing, and it’s just exciting.”




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KS
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Dec 3, 2024
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"Adrian has been Very helpful throughout this whole process for my family and I. We are moving from out of state, so accommodating moving people and helping with our deliveries has been stressful but Adrian has been helping with all of it. It makes this much easier for us and he is always available if you need him. I am also in the real estate world myself, so when I see someone who goes above and beyond, it’s actually nice."
RN
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May 13, 2024

"Adrian made the frustrating process of closing on an apartment easy! He was very professional and willing to help in any way he could. Adrian also clearly had a very deep understanding of the nuances of the property. With his understanding and expertise, we were able to envision what the apartment could become. We highly recommend and will be working with him in the future!"
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"Adrian made the frustrating process of closing on an apartment easy! He was very professional and willing to help in any way he could. Adrian also clearly had a very deep understanding of the nuances of the property. With his understanding and expertise, we were able to envision what the apartment could become. We highly recommend and will definitely be working with him in the future!"
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Apr 17, 2024
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kimberlysivananthan
Apr 12, 2024
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"I would highly recommend Adrian and his team to anyone looking for a great realtor. He and his team were on top of everything, they even found our place off market which allowed us to find our perfect first home. He was very informative of everything about the process and helped us every step of the way. I will be telling all my friends and family who are looking for a hard working and dedicated realtor about Adrian and his team, they were amazing!"
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JG
Juan Grieben
Apr 28

"Working with Adrian and his assistant was a fantastic experience. From the very beginning all the way through to after my move, they were incredibly helpful and attentive, always following up to make sure everything went smoothly. I highly recommend them to anyone looking for a reliable and professional team!"
S
SkylarStein
Feb 28

|
"Miami is a difficult market to maneuver and Adrian’s market knowledge and relationships were the deciding factors in finding our dream home. We couldn’t have done it without him."
Z
zuser20170905222533306
Jan 6

|
"Adrian did an outstanding job in finding the right property at the right price for me. He was very helpful and willing to go extra miles to ensure that the deal was closed. I will definitely work with him again."
DV
Diana Valdivia
Dec 23, 2024

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Dec 21, 2024

"Adrian and his team are absolutely amazing! From start to finish, Adrian was always on top of everything, making the entire process seamless and stress-free. His attention to detail, excellent communication, and professionalism ensured that the transaction couldn’t have gone more smoothly. Even better Adrian found our place off market, which is a huge bonus we got by working with Adrian instead of anyone else. I highly recommend Adrian to anyone looking for a reliable and dedicated realtor."
KS
Kelly Sema
Dec 3, 2024

"Adrian has been Very helpful throughout this whole process for my family and I. We are moving from out of state, so accommodating moving people and helping with our deliveries has been stressful but Adrian has been helping with all of it. It makes this much easier for us and he is always available if you need him. I am also in the real estate world myself, so when I see someone who goes above and beyond, it’s actually nice."
RN
Rodney Napier
May 13, 2024

"Adrian made the frustrating process of closing on an apartment easy! He was very professional and willing to help in any way he could. Adrian also clearly had a very deep understanding of the nuances of the property. With his understanding and expertise, we were able to envision what the apartment could become. We highly recommend and will be working with him in the future!"
Z
zuser20171020074119775
Apr 24, 2024

|
"Adrian made the frustrating process of closing on an apartment easy! He was very professional and willing to help in any way he could. Adrian also clearly had a very deep understanding of the nuances of the property. With his understanding and expertise, we were able to envision what the apartment could become. We highly recommend and will definitely be working with him in the future!"
IM
Isabela Martini
Apr 17, 2024

K
kimberlysivananthan
Apr 12, 2024

|
"We worked with Adrian during a very difficult time of purchasing on Miami Beach. After the building collapse in Surfside and the real estate boom during the pandemic, financing families have been largely pushed out of the beach. Adrian worked with us patiently and diligently, showing us many homes in our price range and working hard to ensure financing was possible at our desired buildings. He was tenacious and communicative, working hard and consistently to land us in our dream building. He worked nights and weekends, never failing to follow up. Agents in Miami and Miami Beach can be very hit or miss... we attempted to close deals with two agents prior to him when it became clear they did not understand the complexities and competitive nature of buying on Miami Beach. Adrian will do everything possible to get you into that next dream property."
SL
Stefan Lang
Mar 29, 2024

"Adrian assisted us with the purchase of our South Beach condo. We could have not wished for a better partner in sourcing, negotiating and closing. It was also very beneficial for us utilizing Adrian‘s concierge contractor relationships to renovate our condo without the need for us to be there. As it is quite rare to find an agent who is willing to go the extra miles and truly cares for his clients needs even after closing, we highly recommend Adrian to anyone looking for not only a capable agent but also for a truly caring one."
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Apr 28
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S
SkylarStein
Feb 28

|
"Miami is a difficult market to maneuver and Adrian’s market knowledge and relationships were the deciding factors in finding our dream home. We couldn’t have done it without him."
Z
zuser20170905222533306
Jan 6

|
"Adrian did an outstanding job in finding the right property at the right price for me. He was very helpful and willing to go extra miles to ensure that the deal was closed. I will definitely work with him again."
KF
Katarina Franquiz
Dec 24, 2024

"I would highly recommend Adrian and his team to anyone looking for a great realtor. He and his team were on top of everything, they even found our place off market which allowed us to find our perfect first home. He was very informative of everything about the process and helped us every step of the way. I will be telling all my friends and family who are looking for a hard working and dedicated realtor about Adrian and his team, they were amazing!"
SB
Stephen Buckley
Dec 21, 2024

"Adrian and his team are absolutely amazing! From start to finish, Adrian was always on top of everything, making the entire process seamless and stress-free. His attention to detail, excellent communication, and professionalism ensured that the transaction couldn’t have gone more smoothly. Even better Adrian found our place off market, which is a huge bonus we got by working with Adrian instead of anyone else. I highly recommend Adrian to anyone looking for a reliable and dedicated realtor."
KS
Kelly Sema
Dec 3, 2024

"Adrian has been Very helpful throughout this whole process for my family and I. We are moving from out of state, so accommodating moving people and helping with our deliveries has been stressful but Adrian has been helping with all of it. It makes this much easier for us and he is always available if you need him. I am also in the real estate world myself, so when I see someone who goes above and beyond, it’s actually nice."
RN
Rodney Napier
May 13, 2024

"Adrian made the frustrating process of closing on an apartment easy! He was very professional and willing to help in any way he could. Adrian also clearly had a very deep understanding of the nuances of the property. With his understanding and expertise, we were able to envision what the apartment could become. We highly recommend and will be working with him in the future!"
Z
zuser20171020074119775
Apr 24, 2024

|
"Adrian made the frustrating process of closing on an apartment easy! He was very professional and willing to help in any way he could. Adrian also clearly had a very deep understanding of the nuances of the property. With his understanding and expertise, we were able to envision what the apartment could become. We highly recommend and will definitely be working with him in the future!"
IM
Isabela Martini
Apr 17, 2024

K
kimberlysivananthan
Apr 12, 2024

|
"We worked with Adrian during a very difficult time of purchasing on Miami Beach. After the building collapse in Surfside and the real estate boom during the pandemic, financing families have been largely pushed out of the beach. Adrian worked with us patiently and diligently, showing us many homes in our price range and working hard to ensure financing was possible at our desired buildings. He was tenacious and communicative, working hard and consistently to land us in our dream building. He worked nights and weekends, never failing to follow up. Agents in Miami and Miami Beach can be very hit or miss... we attempted to close deals with two agents prior to him when it became clear they did not understand the complexities and competitive nature of buying on Miami Beach. Adrian will do everything possible to get you into that next dream property."
SL
Stefan Lang
Mar 29, 2024

"Adrian assisted us with the purchase of our South Beach condo. We could have not wished for a better partner in sourcing, negotiating and closing. It was also very beneficial for us utilizing Adrian‘s concierge contractor relationships to renovate our condo without the need for us to be there. As it is quite rare to find an agent who is willing to go the extra miles and truly cares for his clients needs even after closing, we highly recommend Adrian to anyone looking for not only a capable agent but also for a truly caring one."
Stephen just left us a 5 star review
 on Google
SB
Stephen Buckley
Dec 21, 2024

"Adrian and his team are absolutely amazing! From start to finish, Adrian was always on top of everything, making the entire process seamless and stress-free. His attention to detail, excellent communication, and professionalism ensured that the transaction couldn’t have gone more smoothly. Even better Adrian found our place off market, which is a huge bonus we got by working with Adrian instead of anyone else. I highly recommend Adrian to anyone looking for a reliable and dedicated realtor."
More recent stories
JG
Juan Grieben
Apr 28
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"Working with Adrian and his assistant was a fantastic experience. From the very beginning all the way through to after my move, they were incredibly helpful and attentive, always following up to make sure everything went smoothly. I highly recommend them to anyone looking for a reliable and professional team!"
S
SkylarStein
Feb 28
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"Miami is a difficult market to maneuver and Adrian’s market knowledge and relationships were the deciding factors in finding our dream home. We couldn’t have done it without him."
Z
zuser20170905222533306
Jan 6
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"Adrian did an outstanding job in finding the right property at the right price for me. He was very helpful and willing to go extra miles to ensure that the deal was closed. I will definitely work with him again."
KF
Katarina Franquiz
Dec 24, 2024

"I would highly recommend Adrian and his team to anyone looking for a great realtor. He and his team were on top of everything, they even found our place off market which allowed us to find our perfect first home. He was very informative of everything about the process and helped us every step of the way. I will be telling all my friends and family who are looking for a hard working and dedicated realtor about Adrian and his team, they were amazing!"
DV
Diana Valdivia
Dec 23, 2024
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KS
Kelly Sema
Dec 3, 2024

"Adrian has been Very helpful throughout this whole process for my family and I. We are moving from out of state, so accommodating moving people and helping with our deliveries has been stressful but Adrian has been helping with all of it. It makes this much easier for us and he is always available if you need him. I am also in the real estate world myself, so when I see someone who goes above and beyond, it’s actually nice."
RN
Rodney Napier
May 13, 2024

"Adrian made the frustrating process of closing on an apartment easy! He was very professional and willing to help in any way he could. Adrian also clearly had a very deep understanding of the nuances of the property. With his understanding and expertise, we were able to envision what the apartment could become. We highly recommend and will be working with him in the future!"
Z
zuser20171020074119775
Apr 24, 2024

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"Adrian made the frustrating process of closing on an apartment easy! He was very professional and willing to help in any way he could. Adrian also clearly had a very deep understanding of the nuances of the property. With his understanding and expertise, we were able to envision what the apartment could become. We highly recommend and will definitely be working with him in the future!"
IM
Isabela Martini
Apr 17, 2024

K
kimberlysivananthan
Apr 12, 2024
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"We worked with Adrian during a very difficult time of purchasing on Miami Beach. After the building collapse in Surfside and the real estate boom during the pandemic, financing families have been largely pushed out of the beach. Adrian worked with us patiently and diligently, showing us many homes in our price range and working hard to ensure financing was possible at our desired buildings. He was tenacious and communicative, working hard and consistently to land us in our dream building. He worked nights and weekends, never failing to follow up. Agents in Miami and Miami Beach can be very hit or miss... we attempted to close deals with two agents prior to him when it became clear they did not understand the complexities and competitive nature of buying on Miami Beach. Adrian will do everything possible to get you into that next dream property."
SL
Stefan Lang
Mar 29, 2024

"Adrian assisted us with the purchase of our South Beach condo. We could have not wished for a better partner in sourcing, negotiating and closing. It was also very beneficial for us utilizing Adrian‘s concierge contractor relationships to renovate our condo without the need for us to be there. As it is quite rare to find an agent who is willing to go the extra miles and truly cares for his clients needs even after closing, we highly recommend Adrian to anyone looking for not only a capable agent but also for a truly caring one."
Kelly just left us a 5 star review
 on Google
KS
Kelly Sema
Dec 3, 2024

"Adrian has been Very helpful throughout this whole process for my family and I. We are moving from out of state, so accommodating moving people and helping with our deliveries has been stressful but Adrian has been helping with all of it. It makes this much easier for us and he is always available if you need him. I am also in the real estate world myself, so when I see someone who goes above and beyond, it’s actually nice."
More recent stories
JG
Juan Grieben
Apr 28

"Working with Adrian and his assistant was a fantastic experience. From the very beginning all the way through to after my move, they were incredibly helpful and attentive, always following up to make sure everything went smoothly. I highly recommend them to anyone looking for a reliable and professional team!"
S
SkylarStein
Feb 28

|
"Miami is a difficult market to maneuver and Adrian’s market knowledge and relationships were the deciding factors in finding our dream home. We couldn’t have done it without him."
Z
zuser20170905222533306
Jan 6

|
"Adrian did an outstanding job in finding the right property at the right price for me. He was very helpful and willing to go extra miles to ensure that the deal was closed. I will definitely work with him again."
KF
Katarina Franquiz
Dec 24, 2024

"I would highly recommend Adrian and his team to anyone looking for a great realtor. He and his team were on top of everything, they even found our place off market which allowed us to find our perfect first home. He was very informative of everything about the process and helped us every step of the way. I will be telling all my friends and family who are looking for a hard working and dedicated realtor about Adrian and his team, they were amazing!"
DV
Diana Valdivia
Dec 23, 2024

SB
Stephen Buckley
Dec 21, 2024

"Adrian and his team are absolutely amazing! From start to finish, Adrian was always on top of everything, making the entire process seamless and stress-free. His attention to detail, excellent communication, and professionalism ensured that the transaction couldn’t have gone more smoothly. Even better Adrian found our place off market, which is a huge bonus we got by working with Adrian instead of anyone else. I highly recommend Adrian to anyone looking for a reliable and dedicated realtor."
RN
Rodney Napier
May 13, 2024

"Adrian made the frustrating process of closing on an apartment easy! He was very professional and willing to help in any way he could. Adrian also clearly had a very deep understanding of the nuances of the property. With his understanding and expertise, we were able to envision what the apartment could become. We highly recommend and will be working with him in the future!"
Z
zuser20171020074119775
Apr 24, 2024

|
"Adrian made the frustrating process of closing on an apartment easy! He was very professional and willing to help in any way he could. Adrian also clearly had a very deep understanding of the nuances of the property. With his understanding and expertise, we were able to envision what the apartment could become. We highly recommend and will definitely be working with him in the future!"
IM
Isabela Martini
Apr 17, 2024

K
kimberlysivananthan
Apr 12, 2024

|
"We worked with Adrian during a very difficult time of purchasing on Miami Beach. After the building collapse in Surfside and the real estate boom during the pandemic, financing families have been largely pushed out of the beach. Adrian worked with us patiently and diligently, showing us many homes in our price range and working hard to ensure financing was possible at our desired buildings. He was tenacious and communicative, working hard and consistently to land us in our dream building. He worked nights and weekends, never failing to follow up. Agents in Miami and Miami Beach can be very hit or miss... we attempted to close deals with two agents prior to him when it became clear they did not understand the complexities and competitive nature of buying on Miami Beach. Adrian will do everything possible to get you into that next dream property."
SL
Stefan Lang
Mar 29, 2024

"Adrian assisted us with the purchase of our South Beach condo. We could have not wished for a better partner in sourcing, negotiating and closing. It was also very beneficial for us utilizing Adrian‘s concierge contractor relationships to renovate our condo without the need for us to be there. As it is quite rare to find an agent who is willing to go the extra miles and truly cares for his clients needs even after closing, we highly recommend Adrian to anyone looking for not only a capable agent but also for a truly caring one."